anti-counterfeiting technologies, Genuiniti is constantly evolving its proprietary technology by leveraging latest advances in mobile, cryptography, cloud, location, deep learning, and near field communication to give consumers and brands - a simple to use, yet highly advanced tool to protect against counterfeits.

Today, counterfeiting is already the largest criminal enterprise in the world, with domestic and international sales of counterfeit and pirated goods totaling between an estimated $1.7 trillion and $4.5 trillion a year. Brands, Consumers, and Genuiniti now have an opportunity to partner and defeat this economic challenge.