motivational communications today: (i) how to engage a group of people separated by time or distance, and (ii) how to inspire them to action.

Gibberin™ is a social technology that spreads from every point of entry, an intrinsically viral solution with few barriers to adoption. Dissemination begins with (i) one person adopting Gibberin for family use and expanding out to friends, (ii) business adoption for use in coordinating a distributed team or (iii) broadcast use to an audience whose members adopt it for personal use.