Company Performance Metrics
Gigantic is a specialized digital performance agency that serves both B2B and B2C companies. We are part of a new generation of digital agencies, a new layer that has been born, that focuses entirely on digital performance.
Digital performance is the rational use of all digital channels in a way subordinated to the objectives of a client, whether
they are more sales, more leads or just more awareness.
The basis of our methodology is the collection of information and data analysis at any point in the end-customer journey. From these data, we work in two dimensions: traffic generation and conversion.
In terms of traffic Gigantic works in three areas: SEO (traffic from organic sources), Paid Media with particular emphasis on the most complex e-commerce campaigns, and CRM / Marketing Automation.
Regarding conversion our work focuses on identifying the conversion factors / pain points of each market and its website / e-commerce using research, data and algorithms.
Then we intervene at different levels: - recommending or directly intervening in the structure, content, UX and UI of the website/e- commerce*. - recommending or directly intervening in the structure, content and strategy of ad campaigns.. - constantly monitoring the performance of your website/e-commerce campaigns and promoting changes on the fly.
