trusted and influential sites focused on parents of young kids between 0-6. Yaolan has a nationwide brand with a strong and dedicated following.

GEL will win because it integrates a unique and highly defensible multi-pronged distribution network throughout China – including first, second, and third tier cities. This is critical to differentiating GEL. GEL will succeed because it will build a strong and trusted nationwide brand.

Phase 1 of GEL’s strategy is to form its robust distribution engine with Yaolan as our online foundation. We will complement Yaolan with off-line distribution which includes learning centers, physical stores (to market our brand)

In phase 2, we will invest in world-class content and technology from China, the United States, and the rest of the world that we can put through our channels. Because of this distribution network and US management practices, we are confident that we will be the go-to “China” partner for any early education product and services attempting to enter China.

Internationally, GEL’s focus will be on acquiring and investing in companies with world-class content and technology. GEL’s management and advisory board has one of the best track records of creating and investing in companies focused on the for-profit education space. Our proprietary deal flow and relationships enables us to be the first to see and evaluate the latest and most interesting opportunities in the space. When coupled with a highly valuable distribution engine into the world’s largest market, GEL will be to go-to investor and partner for both new and well-established players in the for-profit education space.