Total Funding
60
52
Total FundingSeries B raised
Growth Score
-1 pts
Heat Score
-2 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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44341
GOOD GOOD is a better-for-you-brand focusing on the development and sales of No Added Sugar Jams, Jellies and Spreads
Gardar Stefansson: CEO & Co-founder- Johann Kristjansson: Co-Founder
About the Company
GOOD GOOD was born in Reykjavik, Iceland as a natural sweetener company in 2015. We set sail for foreign markets with our Jam line in 2017. Today we are present in 36 countries, available online, and in store at over 10,000+ locations. We are the fasted growing jam brand in the US(1)(2), and scaling our product line in adjacent categories. Our
focus since the beginning has been to transcend modern food culture - free from added sugar. Every GOOD GOOD product exists to inspire and empower. As a premium food brand, we innovate products that comprise high quality natural ingredients. Our goal is to provide an experience that tastes good and is good for you. We promise healthful deliciousness, free from added sugar and artificial ingredients
