Company Performance Metrics
- Todor Lazov: Co-Founder & Co-CEOPast Role: bgood, Co-Founder & CTO
- Christoph Hantschk: CEO & FounderPast Role: Red Bull, Sport Marketing
The bgood platform enables brands to protect the environment together with their customers through a unique customer experiences that rewards customers whenever they act sustainable or buy sustainable products with with points called Seeds. With goodbag we have developed the world’s first smart shopping bag that lets users track how often they
re-used it and plant trees or collect plastic out of the ocean every time they bring their bag to a shop. After reaching product market fit with goodbag we are now expanding the platform with new use-cases that let customers earn Seeds whenever they recycle, re-use an item or buy sustainable products. In the app users can track their impact in real-time and collect Seeds together with their friends and colleagues. All Seeds that users collect have a monetary value and users can donated them to social or environmental projects to for example collect plastic out of the ocean or plant trees against climate change.