SNOO has won 29 international honors, including the National Sleep Foundation Innovation of the Year and is in the permanent collection of the Smithsonian Institution as an iconic example of 21st Century form and function. The benefits of SNOO to reduce postpartum depression, SIDS, and help drug exposed babies are being studied at top medical centers.

Happiest Baby is dedicated to developing science-based products and services to enhance child well-being and to help solve everyday parenting challenges.

Based in Los Angeles, California, Happiest Baby, Inc. was founded in 2001 by Dr. Harvey Karp (pediatrician, child development specialist) with his wife and business partner, Nina Montée-Karp.

Happiest Baby's hero product SNOO reduces infant crying, boosts sleep and prevents rolling over. That makes SNOO the safest, most effective baby bed ever made. SNOO was designed in collaboration with the celebrated industrial designer, Yves Behar, and a team of MIT-trained engineers.

Some of Happiest Baby's investors are Greycroft, Google Ventures, Lux Capital, Felicis Ventures and Obvious Ventures...as well as several influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson, Gwyneth Paltrow, Maria Sharapova and Zoe Saldana, in their goal to give support to parents and children across the country and around the world.