Company Performance Metrics
happin! is a location-based mobile news application developed by Scryptech, designed to deliver real-time, user-generated news alerts. The app allows users to report and receive updates on nearby events such as protests, traffic incidents, and police activity through photos, videos, and text. Features include customizable push notifications, social
media sharing, and community discussions, aiming to enhance public awareness and safety.
Since its introduction, happin! user base have increased exponentially to reach 100K users, and are growing daily as well. happin! is having an international media coverage including TV stations such as Al Jazeera, LBCI, news papers such as Daily Star and Al Sharq Al Awsat, and influential blogs such as Gino’s blog, and Plus961. happin! has become, as one user tweeted “as necessary as oversized shades and full make up before u leave the house in Beirut".
happin!’s strength lies in the instant news propagation, the simple interface, and the location based news relevance. The crowd sourced platform, coupled with the simple interface is creating amazing user engagement, and is helping to broadcast news as it happens. Moreover, including the news location is adding value to the news, especially if it is about a safety-threatening event. Hence, happin! is satisfying the daily need for important and relevant news, and traffic updates in a simple way that has huge growth potential.
happin! is aiming to become the de facto source for any news that might block the road or cause traffic in the MENA region. Moreover, we are working to provide a more customized user experience, as we will allow customers in the upcoming versions to receive customized push notifications for news and updates they care about. For example, they will be able to follow other users or entities such as news channels, choose the nature of the event they want to receive updates for, or to get updates for locations “near me”. We also believe that creating more user engagement is essential, and can be done by creating a reward system for the most active users. Further plans include expanding to the MENA region, and introducing the app on other platforms such as Blackberry’s and Nokia’s.
happin's main business model is the crowd sourced news feed supplied to media outlets. The crowd sourced news is ranked via a smart algorithm that displays credible news for the media outlets to display on their main channels.
