Company Performance Metrics
- Mikko Seppä: Co-Founder and CEOPast Role: Advance B2B, Co-Founder & UnProfessional Golfer
- Paavo Laaksonen: Co-Founder and CSOPast Role: Advance B2B, Co-founder & Mascot
HeadQ helps manufacturers and their distributors sell complex products online. The platform combines self-service eCommerce tools — such as Product Finder, Visual CPQ and Checkout— with AI that automates product data from PDFs, tech sheets, and websites into digital buying experiences.
HeadQ bridges the gap between traditional B2B sales and modern
self-service commerce, enabling companies to sell the way their customers want to buy. Manufacturers use HeadQ to power their own websites and distributor portals with localized, configurable buying flows that support both direct and assisted sales.
Since launch, HeadQ has facilitated over €200M in sales transactions, with customers across Europe, the US, and Asia. The company was founded in 2022 and is headquartered in Finland.
