Company Performance Metrics
Herbfluence, Inc. is an online platform that is the first influencer marketplace for the cannabis industry. Herbfluence provides a platform that allows brands in and related to the cannabis industry to find, connect with, and advertise through cannabis related social media influencers.
Herbfluence thrives on our proprietary technology, a robust
network of cannabis social media influencers, an easy-to-use self service platform, exceptional customer service, and an incredible team with over 25 years experience in the cannabis industry.
For brands in the cannabis industry, digital advertising opportunities are extremely limited. Google, Facebook, Instagram, and Twitter all currently ban advertising for cannabis related companies. Companies are forced to rely upon outdated forms of advertising such as magazines, tv, radio, and billboards.
Despite the limited advertising channels available, many cannabis brands have started to use influencer marketing as an effective means of digital marketing. Although it has proven to be very effective, many companies are unable to implement successful influencer marketing campaigns. Finding, connecting, negotiating, and compensating influencers can be an extremely tedious and timely process which often results in a low return on investment and ultimately a waste of time and money for a brand’s marketing department.
Their solution is to offer an easy-to-use self-service platform that allows brands to connect with a network of cannabis-related social media influencers to promote products and services to cannabis consumers directly on their mobile devices. Our platform will streamline the process of finding, connecting, negotiating with, and compensating influencers.
Herbfluence’s target market consists of brands of all sizes that are interested in advertising their products and services to cannabis consumers through social media influencer marketing. Whether it is a small company such as a medical dispensary, smoke lounge, retail shop or a large brand such as a food and beverage company, our goal is to bring them in as a customer and provide them with the highest quality social influencer platform that will give them the highest return on investment for their marketing efforts.