Company Performance Metrics
Michael Trigg: VP Marketing
Founded in 2003, hi5 today is one of the largest social entertainment
sites in the world, with approximately 50 million monthly unique
visitors who use the site to stay connected to friends, meet new people,
share photos, and play games. Available in over 50 languages, hi5
combines ad-supported social networking features with payment-based
premium content to deliver a user experience focused on self-expression
and interactivity that appeals to the site's young demographic (67% of
users are age 18-34). Social games, virtual goods, and other premium
content on the site is monetized through hi5 Coins, a virtual currency
supporting over 60 payment methods and 30 currencies worldwide. The site
also supports third-party games and other applications through its
OpenSocial platform.
