designed for the consumer to bid on tickets starting at one cent. Every time a customer "bids," the total price of the tickets up for auction increases by one cent. The most recent customer to place a bid will become the "high bidder," and if the timer runs out, he/she will win the auction. There will only be one winner, and the customer will pay whatever the final price is + a small shipping fee.

The remaining customers who did not win the auction will be given a full reimbursement for all bids. This reimbursement will not be a liquid cash deposit, rather a numerical value promotion code reflecting the exact dollar amount of the bids used. The customer may use this code during checkout of HiLo's "Buy Tickets Now" avenue.

The second part of HiLo's market revolves around "Buy Tickets Now." This feature allows the customer to buy tickets immediately, if they would like to avoid the inconvenience of shopping/spending time at an auction. The inventory available for purchase is more than $1 billion worth.

Since all auction tickets are available on HiLo's "Buy Tickets Now" market, the customers with a valid used bid credit code can apply their money spent at the "Auction" market for any tickets available in this market.