Company Performance Metrics
Honey Whale (Pty) Ltd is South Africa's first-mover boutique agency for Answer Engine Optimisation (AEO), also known internationally as Generative Engine Optimisation (GEO). We help South African businesses get found in Google and cited by AI assistants including ChatGPT, Perplexity, Claude, and Google AI Overviews. Founded in 2018, the agency
operates from offices in Cape Town and Fourways, Johannesburg. We have built over 75 Shopify stores and helped more than 300 South African businesses scale online. Our offering is deliberately focused on four disciplines: Search Engine Optimisation (SEO) for ecommerce stores, service businesses, and local presence across South Africa Answer Engine Optimisation (AEO / GEO), South Africa's first dedicated AEO offering, ensuring brands are cited by AI assistants in answer-first search interfaces Google Ads and Meta Ads performance marketing for South African businesses Shopify development, with Honey Whale as one of the first Shopify agencies in Africa
Our positioning: SEO gets you found. AEO gets you cited. Clients include South African retailers, service businesses, and ecommerce stores. We work primarily with SA-based businesses with select international engagements. Visit honeywhale.co.za to learn more or request a free baseline audit.
