Company Performance Metrics
Natalie Radzwilla: Founder- John Radzwilla: Founder
Hook & Barrel Magazine was founded in July 2018 and is published bimonthly, six times per year. With a print circulation of 85,000+ per issue, the magazine is distributed nationally through Bass Pro Shops, Cabela's, and other top-tier outdoor retailers across the United States. Hook & Barrel reaches a combined audience of over 510,000
print readers and 245,000+ digital subscribers annually, while generating over 2M search impressions per month. The magazine is headquartered in Dallas, TX, United States and covers hunting, fishing, shooting sports, gear, travel, food and drink, music, and outdoor lifestyle culture.
Hook & Barrel believes the outdoor lifestyle isn’t a niche or a stereotype. It’s shaped by culture, taste, background, and personal journey. We create an elevated, entertainment-driven platform that respects seasoned hunters, welcomes new ones, and connects both through story, style, food, travel, gear, and shared experience. Print inspires. Digital informs. Everything we do is grounded in real expertise, cultural awareness, and a refusal to gatekeep or water things down. We’re here to expand the circle, challenge the industry when needed, and help lead the future of the outdoors—without losing the craft that built it.
