Company Performance Metrics
HTX Sports Tech is a strategy-led advisory firm helping sports organizations, startups, venture firms, universities, and healthcare systems navigate innovation and scale with confidence. Headquartered in Houston, TX, HTX bridges the gap between technology, brand, and execution—offering services that span strategic consulting, tech advisory,
innovation activation, and creative leadership.
Built by former operators, designers, and strategists, HTX combines deep industry insight with real-world experience. From helping professional teams adopt new technologies to guiding startups through product-market fit, or equipping universities and investors with high-growth playbooks—HTX is a trusted partner for organizations shaping the future of sport and human performance.
With clients and collaborators across North America, Europe, Asia, and Australia, HTX is known for its hands-on approach, cross-sector fluency, and relentless focus on measurable outcomes.