He combines his two talents of music and hypnotherapy and overlooks all the stages of the recording process in order to create the therapeutic audio sessions. Jake is an IT professional, who takes care of the web design and other such technical aspects.

The HypnoBusters website provides a lot of free information about hypnotherapy in the form of articles and videos. The site also contains a forum and a 'hypnosis wiki'. As well as informing the general public, they also educate other hypnotherapists, and have released a book of hypnosis scripts entitled "The Ultimate Self Hypnosis Script Book".