unneeded jewelry and personal accessories.

IDNID’s founder, Josh Opperman, turned a life-altering moment of vulnerability into a once-in-a-lifetime opportunity. After returning home from work to find his fiancee gone and her engagement ring sitting unceremoniously on the coffee table, Opperman received a second shock: a series of impossibly low resale offers from local jewelry shops.

Knowing his ring was worth far more than those offers, he took matters into his own hands and started an online jewelry resale marketplace with a simple mission: to cut out the middleman and connect jewelry buyers and sellers over deals that place a fair value on gently used jewelry.

“Rather than get mad, I decided to break even,” says Opperman, “and that’s when I launched I Do Now I Don’t.”

Opperman at first limited the concept to used engagement rings and wedding bands but quickly realized that it begged for a wider audience. I Do Now I Don’t now serves a wide range of buyers: budget-conscious newlyweds, thrifty fashionistas, discerning types seeking pieces with rare personality. And the marketplace serves an even wider range of sellers, from people who’ve inherited jewelry that they don’t plan to wear, to downsizing couples seeking to raise funds for a move or other life change, to unfortunate souls who find themselves in Opperman’s shoes.

I Do Now I Don’t protects buyers and sellers with strict verification and authentication procedures. The company uses GIA certified gemologists to authenticate branded and nonbranded jewelry, and a series of automated and human-driven procedures to ensure that listed items are as described. Learn more at idonowidont.com/about.