Company Performance Metrics
- Tom Hershberger: Instructor
Rob Birgfeld: Executive Vice President & Chief Marketing OfficerPast Role: Inova Health System, AVP, Chief Digital Marketing Officer
ICBA creates and promotes the interests of the community banking industry and its membership through advocacy, education, and high-quality products and services.
It supports fair competition for financial institutions, maintaining the separation of banking and commerce, and a balanced financial system to prevent the concentration of economic and
financial-services resources. ICBA member community banks create symbiotic relationships with the communities they serve, favor local decision-making, while adhering to the highest business practices and ethical standards, and support a democratically governed association where each member bank has a voice and a vote. The organization is committed to upholding the highest professional standards in community banking and providing programs tailored specifically for community bankers. Through ICBA educational courses, certification options, and continuing education programs, community bankers are better able to serve their customers and stay profitable.