operator, and Idea ranks among the Top 10 country operators in the world with a traffic of over 1.5 billion minutes a day. Idea’s robust pan-India coverage is built on a network of over 100,000 2G and 3G cell sites, spread across over 55,000 towns in India.

Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 4,500 exclusive Idea outlets, and over 7,000 call center seats. Its customer service delivery platform is ISO 9001:2008 certified, making it the only operator in India to have this standard certification for all 22 service areas and the corporate office. Idea offers a range of high-speed mobile broadband devices including Android based 3G smartphones, dongles, and more. Its wide portfolio of 3G smartphones offer the latest in 3G applications and high-end data services such as Idea TV, games, and social networking at most affordable prices.

Idea has received several national and international recognitions for its innovations in mobile telephony products and services. It won the ‘NDTV Business Leadership Award’ in the Telecom category for its consistent performance in 2012. It was the Winner of ET Telecom Awards 2012, in the categories of ‘Customer Experience Enhancement’, ‘Excellence in Marketing’, and ‘Innovative Products’. Idea also won the ‘Best Ad Campaign of the Year’ award for the popular Honey Bunny campaign at the Tele.Net Telecom Awards 2012.

Idea is listed on the National Stock Exchange and the Bombay Stock Exchange in India. It has been ranked No.1 in the Telecom sector in “India’s Best Companies to Work for Study 2013 and the ""Best Place to Work"" at the Asia Communication Awards 2013.

Idea Cellular is an Aditya Birla Group Company and is headquartered in Mumbai. It was founded in 1995.