Identity Matrix - Crunchbase Company Profile & Funding

Q: Where is Identity Matrix's headquarters?

Identity Matrix is located in Novi, Michigan, United States.

Q: Who invested in Identity Matrix?

Identity Matrix is funded by Startup Ignition Ventures.

Q: When was the last funding round for Identity Matrix?

Identity Matrix closed its last funding round on obfuscated from a Pre-Seed round.

Q: How much funding has Identity Matrix raised to date?

Identity Matrix has raised obfuscated.

Overview

Identity Matrix

Total Funding

obfuscation

Heat Score

Company Performance Metrics

Score

Trend

About These Metrics

AI Content may contain mistakes and is not legal, financial or investment advice.

Learn more.

Growth Score - The measure of growth based on company activity, operational metrics, and investments

Growth Trend - The change in the growth score over the given time period

Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity

Heat Trend - The change in the heat score over the given time period

See more interactive data and historical milestones on desktop for the best experience

About Identity Matrix

CB Rank

130503

De-anonymize 50-70% of US web traffic down to the exact visitor on your website.

Acquired by

Springbot

Founded

obfuscation

Private

Pre-Seed

Novi, Michigan, United States

1-10

identitymatrix.ai

Digital Marketing

Marketing

Marketing Automation

Sales Automation

Software

Funding Rounds

Pre-Seed

OBF

obfuscation

Key People

Jerome (Mike) Howell: Chief Technology Officer

Details

Legal Name

Identity Matrix Inc.

Also Known As

Identity Matrix

Operating Status

Closed

Company Type

For Profit

Founders

Jerome (Mike) Howell, Stephen Lowisz

About the Company

Identity Matrix is an advanced website analytics and B2B lead generation tool. The platform de-anonymizes 50-70% of anonymous US web traffic, taking reliance off of 1-2% conversion rates from marketing efforts. With lead scoring, identify high-intent, in-market leads on your website.

Phone Number

7342594800

Contact Email

stephen@identitymatrix.ai

Predictions & Insights

Growth Prediction

See this Growth Prediction

Top Contributing Factors

Runway Speculation

Products & Services

Identity Matrix Platform

A platform that de-anonymizes 50-70% of US website visitors, providing detailed contact and behavioral data to identify high-intent leads and optimize sales and marketing efforts.

Reveal Tool

A tool within the platform that filters and provides detailed professional profiles of website visitors, including contact info and engagement metrics, to help sales teams target prospects.

Unlock More with Crunchbase Pro

Full access to financial & funding data on unlimited profiles
Export up to 2k results/month for analysis
Track market signals on competitors, products, and R&D
Preview private company insights and predictions

Financials

Company Funding

Funding Rounds

Investors

Total Funding Amount

obfuscation

Number of Funding Rounds

Unlock company funding data, including rounds, dates, amounts, and investors.

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors	Funding Type
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed

Funding Rounds

Total Funding Amount

obfuscation

Number of Funding Rounds

Unlock company funding data, including rounds, dates, amounts, and investors.

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors	Funding Type
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Identity Matrix	1	obfuscated obfuscation	Startup Ignition Ventures	Pre-Seed

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.

Investor Name	Lead Investor	Funding Round	Partners
Startup Ignition Ventures	Yes	Pre Seed Round - Identity Matrix	John Richards
Startup Ignition Ventures	Yes	Pre Seed Round - Identity Matrix	John Richards
Startup Ignition Ventures	Yes	Pre Seed Round - Identity Matrix	John Richards
Startup Ignition Ventures	Yes	Pre Seed Round - Identity Matrix	John Richards
Startup Ignition Ventures	Yes	Pre Seed Round - Identity Matrix	John Richards