population. Serving the counties of LaSalle, Bureau, Putnam, Marshall, Stark, Livingston, Ford and Iroquois. Original owners of the system included several local telephone companies who have stockholders that live and work throughout the local area. The major interstates in Illinois play a significant part in the success of Illinois Valley Cellular. They are in a unique situation in their eight county area where they have four interstates, I-80, I-39, I-55 and I-57, that dissect their RSA. But, unlike some other wireless providers, Illinois Valley Cellular has concentrated on building towers to serve the needs of the local communities and the rural farming community. Cellular communication is the most popular way of communication. IV Cellular has over 50 towers serving the customers of it’s serving area. The system serves customer’s needs with two state of the art digital networks, both voice and data. Finding the right mix for the company’s distribution channel is another challenge. They are proud to offer the area’s most diversified agent and retail network around. Their customers can obtain service and receive answers to their questions at 12 convenient retail locations, compromised of IV Cellular Wireless Solution Center and agent locations. The company has maintained an in-house billing system since 1994 where employees are provided with the ability to issue one bill for all of Illinois Valley Cellular’s customers wireless needs including cellular, long distance and data.