Total Funding
14
Total FundingSeries C raised
Growth Score
pts
Heat Score
7 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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VisualDNA combines psychology and big data to allow businesses to understand their customers and people to understand themselves.
Jim Purves: Chief Operating Officer
About the Company
Based in London, United Kingdom, VisualDNA is a consumer insights and analytics company that profiles people using engaging visual personality quizzes. The personality profiling company helps clients to get insight into various areas of their lives, and its patented technology creates detailed and accurate personality profiles. The company’s
feedback is built by teams of in-house psychologists and based on internationally recognized principals, including the ‘Big 5′ traits of personality. Founded by Alex Willcock in 2006, VisualDNA works extensively with academic partners such as Cambridge University, UCL, and Columbia.
