Company Performance Metrics
Phil Fremont-Smith: Cofounder, CEOPast Role: AnswerSmart, COO
Our world has become an increasingly optimized web of sales and marketing funnels aimed at extracting every possible dollar from people at every possible opportunity - creating an un-level playing field for the consumer. At ImpulseSave our web and mobile products enable people to level that playing field by both enabling and rewarding impulsive
savings and investment from anywhere, at any time. Instead of trying to change people to have more discipline, we're leveraging those same hard-wired human instincts, technologies and tactics marketers have relied on for so long, for financial gain rather than loss. In doing so we've developed an entirely new breed of personal financial product with which people love engaging and through which people reach dramatic and rapid results.
