of InContext’s ShopperMX™ platform delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas in the VR store environment—as opposed to doing so in physical stores—while reducing competitive visibility.

Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. With custom virtual reality research and ShopperMX™—the world’s first cloud-based virtual reality simulation and shopper insights platform that enables users to create and manipulate 3D simulations of shopper experiences and retail environments—InContext Solutions provides the data and insights needed to make faster, smarter and more profitable business decisions.

We show clients how their ideas will play out in the real world—before they invest. From ideation of new in-store concepts, to evaluation with test shoppers, to activation in the market, our goal is to give clients confidence in their ideas so they can create winning in-store ideas and make smart business decisions. It’s hindsight, upfront.