Company Performance Metrics
Incrementum Digital is an Amazon-first performance agency founded by Liran Hirschkorn. Liran began selling on Amazon in 2014, built and scaled several million-dollar consumer brands through online and retail arbitrage, and launched the agency in 2019 after selling one of those brands, bringing the perspective of an actual brand operator to client
strategy.
The agency is led by three partners: Liran Hirschkorn (Founder & CEO), Brian Dao (COO & Partner), and Mansour Norouzi (Director of Ads & Partner). Together, the leadership team oversees Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display), Amazon DSP, Walmart Marketplace advertising, and TikTok Shop campaigns for consumer brands looking to scale profitably across marketplaces.
Incrementum Digital holds Amazon Ads Advanced Partner, Walmart Connect Partner, and TikTok Shop Partner credentials. The agency uses Optari (formerly DataOwl), a proprietary analytics platform, to track blended profitability metrics including TACoS — the metric that reflects true advertising efficiency across organic and paid performance.
Fully remote and globally distributed, Incrementum Digital serves CPG, grocery, and direct-to-consumer brands seeking a performance partner with operator-level accountability.
Incrementum Digital won the Amazon Buy With Prime and Multi-Channel Fulfillment 2024 Partner Awards for Best Merchant Activation. They are also a two-time finalist for the Amazon Ads Partner Awards in 2023.
