IndieClick Media Group - Crunchbase Company Profile & Funding

Overview

IndieClick Media Group

Heat Score

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About IndieClick Media Group

CB Rank

474611

IndieClick built the most compelling network of entertainment and culture sites serving the 18-34 audience and reached 100m US uniques

Acquired by

Leaf Group

Founded

obfuscation

Private

Santa Monica, California, United States

11-50

indieclick.com

Advertising

Publishing

Details

Operating Status

Closed

Company Type

For Profit

Founders

Adriano Carvalho, Heather Luttrell, Peter Luttrell

About the Company

IndieClick is an award winning premium publisher representation network.

From 2003 - 2013, IndieClick built the most compelling network of entertainment, cultural curator and humor properties representing important audiences in the 18-34 market. Publishers sought out IndieClick for strong personal representation and high quality, beautiful

rich media execution. Advertisers and agencies chose IndieClick for our ability to identify the most important sites and audiences in each vertical, and our intelligent, creative and effective media plans. Audiences enjoyed the high quality brands and effective messaging we delivered.

IndieClick was acquired by Demand Media in August 2011 and delivered premium sales for Cracked.com, carrying Cracked to the #1 position in Comedy on ComScore in 2012 and 2013.