Nabil and Mason saw first hand how valuable the local agent was to many of these small businesses and how the administrative burden only added to the frustration and costs of offering employees benefits. After working with 100’s of small businesses and their agents, the formative seeds of InsuranceMenu were sown. In 2014, Nabil and Mason started working with a leading agency and a number of progressive insurers to design a new way of handling benefits for small business that took the unique needs of this market and brought new innovative private exchange technology to enhance and empower the vital agent/employer relationship.