play" experience. The business aims to be the "craft brewers of radio," targeting a niche segment within the $33 billion radio industry (Midia Research, February 2024). InternetFM envisions a symbiotic relationship between listeners, artists, and independent broadcasters. It seeks to nurture and showcase up-and-coming talent, providing wider distribution and promotion for musicians, potentially increasing their streaming numbers and fan base for tours. InternetFM's ideal customer is a passionate music fan who abhors today’s interation of terrestrial radio and actively seeks new music sources, enjoys discovering new artists, and attends live concerts. Two primary use cases include individuals in vehicles for extended periods (truck drivers, delivery drivers, commuters) and people at work who can use the desktop versions (PC, Mac, or mini player) for seamless listening.