launched in 2015. The brand has since scaled to over 200,000 customers, leveraging the data to provide a personalized experience and on-demand deliveries to customers nationwide.

Iris Nova was formally launched as an evolution of this success, following a minority investment from The Coca-Cola Company in 2018. The Iris Nova platform enables a seamless, end-to-end solution for beverage brands prioritizing the direct to home channel as a core component of their distribution strategy. This includes same-day deliveries in major markets as well average national shipping speeds faster than Amazon Prime. As the space continues to evolve with new entrants and innovation, we believe this is the future of CPG distribution.