while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real-time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.

The company was founded in 2012 and is headquartered in Bellevue, Washington.