Company Performance Metrics
The founders of ITOG.com (short for Is That One Good?) describe it as "Flixster meets StumbleUpon." It provides tools for ratings, reviews, discussions, social networking, and recommendations across many areas of interest.
Users can rate items (one to five stars) from any of 26 categories, including films, websites, actors, books,
games, music, drinks, animals, and restaurants.
ITOG uses these ratings to recommend items that the user has not rated, allowing discovery of new items based on past preference much as StumbleUpon does. Like Netflix, ITOG uses a collaborative filtering algorithm to make these recommendations rather than the common "people who liked X also like Y" alternative.
Other features include integrated discussions, lists, comparing percent similarity in tastes to friends, and polls.
