between sellers and buyers, with a special bias for helping local businesses find wider reach, make better sales, and improve capacity that helps their businesses grow. 

Jaraa (pronounced jara) is derived from the Yoruba language of Nigeria, and refers to that bit of extra given after a purchase. That transactional gesture of goodwill that gives beyond what was agreed. 

The name was chosen due to the fact that it captures the chore of who they are -  a marketplace that provides more than a space to sell, but gives that extra of helping business owners sell more and grow their business through time and sustained engagement with the platform.

Jaara was founded by Barry Okojie, a Nigeria tech entrepreneur and international businessman.