Jared comes up to balance deep inequalities in our finances due to differences in financial education. Even if many support and advice solutions do exist (financial advisors, bank advisors, Agregators & Asset Management platform, roboadvisors etc.), they are ill-suited to a large part of the population. At a time when these tools are becoming ever more numerous, many people feel overwhelmed by the complexity of the financial world in which they live, and have difficulties making informed decisions: half of the population doesn’t have any financial goals defined (saving money, preparing its retirement, …). This underscores the need for a tool that helps people understand their own financial situation and recommends goals to achieve.

The application is positioned as an interactive financial companion, transforming the crucial step of understanding one's financial situation. By merging advanced technologies with an intuitive user experience, Jared democratizes access to personalized financial information.

Jared's innovative approach goes beyond raw data to analyze the financial psychology of each user. By integrating elements of behavioral finance and cognitive science, Jared deciphers the emotions and biases that influence financial decisions. The result is informed analysis and tailored recommendations that go beyond the numbers. Jared's content is tailored to the user's profile, assets and personality.

1. Proactive financial education: Beyond simple notifications, Jared acts as an educational guide, providing contextual advice precisely when the user needs it. It transforms complex financial moments into learning opportunities, empowering users.

2. Simplicity and accessibility: By making complex financial information understandable and accessible, Jared democratizes financial management. Users benefit from a user-friendly interface that simplifies decision-making.

3. Utilization of behavioral finance: We leverage insights from cognitive science not merely to acquaint ourselves with our users but to comprehensively understand them. We use unique psychometric tests specifically developed to identify hidden characteristics of user. This enables us to assess traits previously unexplored within the realm of finance, offering a deeper understanding of user behavior.

4. Unique competitive advantage in data: This competitive edge lies in our dynamic dataset. With an interactive nature, our dataset continually evolves, allowing us to refine the correlation between content and user profiles with each new data iteration. This agility empowers us to adapt our offerings in real-time, ensuring relevance and efficacy for our users.