this mission, we’ve created the JOY behavioral platform which provides AI-powered routines and adaptive coaching. Using this platform, They have built a series of wearable devices like the Octopus Watch, a.k.a the training wheels for good habits!

Octopus Watch is the first icon-based watch that empowers kids by teaching good habits and the concept of time. It’s a watch, a scheduler and an assistant. It fosters responsibility, independence and self-esteem.