parents to identify products, services and places of interest leaving more time for all to enjoy. Over time, Kidspot evolved to include a rich community for mums to share stories, issues, joys and connect in a moderated, private forum. Time saving tools and new topics of interest are also added continuously - driven by the parents themselves. Mums talk online to each other — and directly to us — and they learn what is of interest and shape their content and editorial to match. There is no doubt they feel at home and in control on Kidpsot — with hundreds of thousands of parents in Australia visiting Kidspot each and every month.