Kochan Cases will first market to all students locally in the Okaloosa County area (approximately 30,000 individuals) and, as the business grows, expand their market to all students enrolled in school in the United States (approximately 66 million). In lieu of marketing directly to elementary and middle school students, Kochan Cases will focus their efforts on the parents who have the ability to purchase and want their children to be well-organized in this specific demographic.

When potential customers were surveyed, the majority of them said they would most likely purchase them; parents also said they would purchase one for the binder of each of their children if it meant them being prepared for class.