Company Performance Metrics
Michael Tippett: Vice President Corporate & Business DevelopmentPast Role: Hootsuite, Director, New Products
Ian MacKinnon: Co-Founder/Chief Technology OfficerPast Role: Placeling, Co-Founder
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.
We’re trusted by the top social platforms, with partnerships and integrations with Meta,
TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We know finding repeatable success on social media is hard. With so much competition and noise on social, it’s more important than ever for brands to create authentic content — whether you create your own content or collaborate with creators and influencers. That’s why we’re on a mission to build the world’s first Social Revenue Platform.
Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. Our platform enables marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.
