Company Performance Metrics
- Alfredo Plascencia: president/CEO
Lazer Broadcasting Corporation programs the Top-Rated Regional Mexican Format “Radio Lazer”, the Spanish Oldies “La Mejor” and the Traditional Mexican Ranchero “La Mexicana”. The Total Hispanic Population within the Lazer Broadcasting Markets represent close to 3 million Hispanics – more than 40% of the Total Population in those Markets. With its
First Station in Oxnard, California, Lazer Broadcasting Corporation began airing Radio Lazer (KXLM) 102.9 FM on August 5, 1991. Today, Lazer owns and operates 20 Spanish-Language Radio Stations in more than 10 California Markets and in Reno, Nevada. Lazer Broadcasting Corporation targets Men and Women Ages 18 to 54, who have proven to represent the most desirable consumer; and is dedicated to providing superior quality Spanish Language radio programming in high-density Hispanic markets. Lazer believes that providing top-quality programming to their listeners drives the best possible results for their advertisers.
