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Lexos Media, through its business units, Cursor Marketing and AdBull, has launched a proprietary, patented online advertising format: cursor ads. Cursor ads momentarily change an Internet user’s cursor into a logo or other commercial image or message, while also attaching an ad unit that moves with a user’s cursor that a consumer can interact with.
They do not require any actions by users or a download of software onto a user’s computer.
Lexos Media believes cursor ads are the most revolutionary new ad formats since the pay-per-click (PPC) model was introduced over 10 years ago - and so far the tests are proving the Company correct. Lexos Media’s cursor ad units offers online publishers and content creators with a new and additive revenue stream, while providing advertisers one of the most effective advertising vehicles ever tested, all while providing Internet users with timely messages relevant to their specified lifestyle, needs and behaviors.
