campaigns for the first time. Up to this point brands had to make do with inferior 'workarounds' like personalized voucher codes as standard tracking mechanisms don't work in the app-environments influencers operate in.

Linkster solves this problem through its proprietary technology not only better but also a lot cheaper than today's 'solutions'. This way advertisers can measure results transparently and generate valuable data to actively and systematically work with influencers to maximize sales and customer acquisition.

The Linkster software helps especially advertisers who have the following characteristics:

• B2C e-commerce (esp. fashion & accessories, beauty, furniture, finance, food & nutrition) • have their own influencer network to begin with • sales and customer acquisition targets • current 'tracking solutions' are UTM or affiliate links as well as voucher codes