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LivingSocial serves various businesses, such as local merchants, national brands, merchant centers, and affiliates. Aaron Batalion, Eddie Frederick, Tim O'Shaughnessy, and Val Aleksenko founded Hungry Machine in 2007 that later became LivingSocial.

LivingSocial has its headquarters in the District of Columbia. It operates as a subsidiary of Groupon as of October 31, 2016.