and business loans. Currently the market serves read only reporting but LoadedPocket will change the market for personal banking similar to Travelocity and Priceline of the travel industry.

The bulk of their revenue comes from affiliates, a significant portion from full-service fees and a fair portion in sales commissions from easy listings of personal assets for sale. While there is not a business in the market offering third party transactional software, there is also not a competitor for valuing all assets a person owns (cars, planes, boats, baseball cards, diamond rings, the toy in a happy meal), all those sales earn commissions for LoadedPocket.

The service allows for two functions that other sites do not allow as well. Integration with estate planning software, and integration with geneology sites that captures a families net worth and not only their own.

The application provides up-to-date reporting, managing financial reporting, valuing all personal assets. All income and expenses are auto-categorized for income and expense reporting. That means preparing taxes is a snap.

In summary, LoadedPocket is the Priceline and Travelocity of the financial services and banking industries where financial service companies bid for reducing a persons costs as well as allowing the ability to transact from all accounts to all accounts. The best part is that no other companies are doing this today.