money to their customers. Today there are over 22 million Riachuelo card customers and 40,000 employees. they are the only major fashion retailer that researches, creates and produces most of their products. They are the direct distribution channel for the Guararapes Group products and they adopt the fast fashion concept - agility in the production and distribution of collections - to ensure fast dissemination of new trends and generation of added value for each collection. Midway Financeira, Shopping Midway Mall (Natal - RN) and Transportadora Casa Verde are other companies belonging to the Guararapes Group.