Company Performance Metrics
Lokata.ru is a location-based service, providing brochures to retailers and offering business information online. Lokata is an innovative advertising channel, giving all retailers an opportunity to promote goods and services on its website, affiliates websites (sites with Lokata’s widget) and mobile Apps.
Lokata is based on the innovative
model of kaufDA (kaufda.de), a market leader among location-based brochure services in Germany. Lokata is consistently updated with the latest retail offers, empowering Russian shoppers with the information they need before they even step into a store.
Lokata cooperates with large Russian, international and regional retailers based on a CPC concept whereby retailers pay for each brochure opened on Lokata’s web-site, affiliate’s web-sites or mobile apps.
Lokata.ru covers the whole Russia, targeting men (forty per cent) and women (sixty per cent) aged between 28-45 years old, with a monthly household income of 40K-250K Rubles.
Zhanna Shalimova (CEO) has more than 15 years of sales, marketing, e-commerce and managerial experience as well as proven record of successful start-up and International experience (USA, Ukraine).
The initial funding of the company was made by Fast Lane Ventures and Bonial International Group (the founders and owners of www.kaufda.de, www.bonial.fr)
