problems at scale when they built pricing tech at Uber that made Uber a billion dollars in profit a year. They realized that retail was lacking the same quality and sophistication of price tooling. So, they built Luca.

Luca is an AI-powered co-pilot for retail operators, which constantly identifies revenue and profit headroom, makes recommendations for price adjustments and saves countless work hours along the way.

Luca is backed by Y Combinator, Menlo Ventures, and others.