Company Performance Metrics
- John Gregory: Senior Consultant
Rich Luker: Founder
Luker on Trends provides strategy and intelligence powered by the SSRS/Luker on Trends Sports Poll (formerly ESPN Sports Poll), the industry standard since 1994. Each month, we track American sports interests and behavior with the highest quality research in the industry. We also monitor trends related to American use of free time, technology,
discretionary spending and sponsorship sentiment among others. The combination of SSRS/Luker on Trends and the Sports Poll allows us to show how these trends are affecting current customer and sports fan behavior and how they will change Americans behaviors in the future.
Luker on Trends delivers strategic intelligence and consulting to help companies develop better relationships with their customers. Our focus is on how Americans spend their free time. In 2011, Luker on Trends resumed management of the ESPN Sports Poll. Since its launch in January of 1994 by Dr. Rich Luker, the ESPN Sports Poll has conducted interviews on a nearly daily basis. The depth of our interviewing allows us to analyze customers and fans extensively and provide breakthrough strategic intelligence to the industry and our clients.
Follow @LukerOnTrends on Twitter and visit www.LukeronTrends.com to stay up with the latest industry intelligence on drivers and changes impacting all of free time and sports.
