popularity, the data has become siloed as each company looks to maximize their individual profit from this data.

There is currently little incentive for consumers to contribute their DNA and health information to a third party database.

There are also multiple privacy, security, and trust issues that limit broad participation.

The solution is LunaDNA.

LunaDNA is a community owned database that rewards individuals shares in the database and rewards for contributing their health and DNA data. Shares entitle members to a share in the profits from medical research and discoveries. The proceeds flow back to the community like dividends as researchers pay to access the data for discovery.