services, including health audits, coaching, and educational insights, to raise awareness of the impact of healthy behaviors on people's lives—all grounded in scientific research.

We partner with Vienna Insurance Group, our risk carrier, under a custom-made agreement that fully supports Lyfery’s digital business model.

Since our launch, we have reached our initial customer base and established innovative, non-traditional distribution partnerships, including B2B2C digital collaborations, B2C digital sales, and ambassador/influencer channels. Before the product launch, we successfully completed a limited pre-seed funding round. We are backed by Tenity VC and 17 angel investors. Our accomplishments include recognition as a Latitude Top 10 Startup, EBAN Top 50, Best Startup by Impact Valley Accelerator, and winning the Insurance Award of the Year 2024 in Estonia.

Lyfery plans to expand into larger markets in Central and Eastern Europe, aiming to shift the traditional focus from financial protection toward a greater emphasis on prevention.

The 2nd financing round is currently ongoing. Contact Mihkel Mandre (Founder & CEO) at mihkel@lyfery.com.