Company Performance Metrics
- Joanna Stevens Gaines: Co-Founder, Co-Owner, and Lead designer
- Chip Carter Gaines: Construction/Real Estate Lead and Co-Owner
It’s with a grateful heart that I welcome you to magnolia.com. Chip and I run a few businesses here in Waco, Texas, but Magnolia Market holds a special place in my heart. This entire business idea was born completely out of a dream I didn’t know could ever come to life. It’s truly only because a fiercely faithful, brave and bold husband pushed me
to pursue my dream that it ever came to be.
In 2003, we bought our “Little Shop on Bosque” and opened the first Magnolia Market. In that store, I developed and sharpened my design style and skills, grew as a business owner, and gained much needed confidence in Magnolia Market and myself.
After Chip and I had our first two kiddos, we made the tough decision to close the Market and focus on growing and raising our family. During this time, we really honed in on Magnolia Homes, our construction business, for many years. This is where we were able to learn the construction side of things, and we loved the idea that we were “making Waco beautiful one home at a time.” This work was meaningful to us, and we worked together for many years as a team; Chip in construction, and myself in the design. Soon HGTV’s Fixer Upper came along. But something began tugging at my heart, and I began feeling a pull toward reopening Magnolia Market. So in May of 2014, we pulled the trigger, and the Little Shop on Bosque reopened for business.
Fast forward a couple of years, and here we are! To think that my business plans scribbled on scratch paper have turned into this online store is unbelievable to say the least. Not to mention the fact that we’ve recently outgrown our Little Shop on Bosque, and moved into our new Magnolia Silos location in downtown Waco! What an amazing season this has been!
Thank you for taking the time out of your day to visit Magnolia Market. We love hosting you, and hope you might even come on out to Waco for a visit soon! Please don’t hesitate to reach out to our all-star guest services team if you have any questions or comments at shop@magnolia.com. We appreciate you guys.