3
58
Growth Score
2 pts
Heat Score
5 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural
William Rosenthal: Founder- Ida Rosenthal: Founder
About the Company
In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust.
Since then, Maidenform® Brands, Inc. has become a global intimate apparel company with a portfolio of established and well-known brands, top-selling products
and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear.
For over 90 years, we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.
Women Founded
